In order to launch a successful business, or grow your existing business, you need to provide your customers with the best training products and services possible. Part of that relies upon you having the best equipment available on the market.
From your MMA mats to cages and rings, you need to make sure you have the right tools to run your gym or dojo.
But long-term success is more than just having the right equipment.
It’s About Keeping Up with Industry Trends
If you are in the martial arts or mixed martial arts business for the long-term, you need to stay connected with . Some questions you want to ask about the equipment you use are:
- What is new?
- What has improved?
- What is your competition using?
- Why should you switch or upgrade?
- Is it time to upgrade from puzzle mats to grappling mats?
- Is it time to finally add wall pads (with your logo)?
- Do you need mat scrubbers or mat mops?
- Is there a new product or service out there that can make your gym better?
If you aren’t asking yourself these questions at least once a year, odds are you won’t be around for long!
How to Keep Up
Attend shows (local, regional or national), check out the industry magazines and company websites and ask your suppliers what’s new. You can even ask companies to send you a catalog of their newest products.
Think of all the things you need to run your business: apparel, fight gear, training videos, cleaning products, mats, pads, cages & rings, bags and bag racks, Gi’s, gloves, weight flooring, training equipment, etc.
How about things like insurance, financing, marketing services, website development and membership software? If you aren’t staying up-to-date on the latest offerings, you will fall behind the competition.
Stay connected and stay ahead of the curve. If you aren’t sure where to start, contact a member of our team, they will be able to tell you what is new in the industry.